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Versus Attracting Key Demographics

NEW YORK, N.Y. (April 27, 2010)- VERSUS, the fastest growing sports cable network in the country, is averaging a .6 HH rating and 552,000 viewers for its 12 days of Conference Quarterfinal round coverage-through Sunday, April 25.  The HH rating and average viewership is up 50 percent and 25, respectively, compared to the same time period of last year’s postseason (.4 HH rating and 442,000 viewers).  Additionally, the network is also seeing viewership increases across all key male demos over last year: Men 18-34 (up 5%), Men 18-49 (up 10%) and Men 25-54 (up 23%).  Due to the momentum of NHL Stanley Cup Playoffs, VERSUS garnered its most-watched April in primetime in network history.

Filed in: NHL Talk, NHL Media, Hockey Broadcasting, d, | KK Hockey | Permalink



Versus must be thrilled to be back on Directv, having the largest satelite provider back is huge. Also having LA back in the playoffs increased eyeballs too. Now if we can only keep Doc away from the mic people can listen too!

Posted by killerdg93 from Niagara on 04/27/10 at 03:39 PM ET

pgoody's avatar

Deb Placey working her magic once again…

Posted by pgoody on 04/27/10 at 04:40 PM ET


Sam Rosen and Billy Jaffe are great together.  They should be doing many more games

Posted by 13 user names from New York on 04/27/10 at 05:41 PM ET

Primis's avatar

Now if we can only keep Doc away from the mic people can listen too!

Posted by killerdg93 from Niagara on 04/27/10 at 01:39 PM ET

Sure, we’re ALL clamoring to get more of Joe Beninati on the mic instead.  *rolleyes*

Posted by Primis on 04/27/10 at 10:49 PM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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