Kukla's Korner Hockey
by Paul on 01/11/11 at 01:04 PM ET
from Bruce Dowbiggin of the Globe and Mail,
Cable sports channel TSN is seriously considering starting its own sports radio network to challenge the FAN 590 in Toronto and the rest of the country, The Globe and Mail has learned.
The challenge would ratchet up the corporate rivalry between Rogers Communications Inc. and CTV Inc. for the sports audience in Canada. The FAN is owned by Rogers, and TSN by CTV Inc.
“Will there be a branded TSN radio coming up soon? I’d say we’re looking at it for sure,” TSN president Stewart Johnson said. “It could be a matter of a branded content as opposed to a branded station, or it could be making better use of our guys. … But it’s a possibility.”
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