Kukla's Korner Hockey
by Paul on 06/05/06 at 09:06 AM ET
"In the short term, we gave up some TV subscribers," Bettman said in a telephone interview, referring to the league's move from the high-visibility of ESPN to the lesser-known OLN. "And in return, with patience, we will have better coverage, better production. And over time, both we and OLN will grow our presence." He said OLN's coverage, involving six hours of hockey each night, will help bring back old fans and introduce the game to potential new ones. The coverage includes feature stories, hockey-themed movies, as well as highlight and wrap-up shows. Next season, the Comcast-owned OLN will switch its name to Versus as it expands its sports programming, using the NHL as its centerpiece. "That is the type of treatment we have always coveted," Bettman said.read on (reg. req.)...highly recommended read... added 8:13am, alternate link (no registration) to the same article, picked up by MSNBC... added 3:59pm, Ted Leonsis, owner of the Washington Capitals expresses his take on OLN...
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