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Treated Right But Ratings Still Low

We have all read the NHL ratings bashing articles, so it is very nice to see some in-depth research done on this subject, . Also, note the article was co-written by Caps hockey beat writer Tarik El-Bashir. from the Washington Post,
"In the short term, we gave up some TV subscribers," Bettman said in a telephone interview, referring to the league's move from the high-visibility of ESPN to the lesser-known OLN. "And in return, with patience, we will have better coverage, better production. And over time, both we and OLN will grow our presence." He said OLN's coverage, involving six hours of hockey each night, will help bring back old fans and introduce the game to potential new ones. The coverage includes feature stories, hockey-themed movies, as well as highlight and wrap-up shows. Next season, the Comcast-owned OLN will switch its name to Versus as it expands its sports programming, using the NHL as its centerpiece. "That is the type of treatment we have always coveted," Bettman said.
read on (reg. req.)...highly recommended read... added 8:13am, alternate link (no registration) to the same article, picked up by MSNBC... added 3:59pm, Ted Leonsis, owner of the Washington Capitals expresses his take on OLN...

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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