Kukla's Korner Hockey
Translating the NHL into Chinese
by Alanah McGinley on 12/20/07 at 05:50 PM ET
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From Doug Mittler via Yahoo! Sports,
Does hockey translate to a Chinese audience? The New York Islanders want to find out.
The job of expanding the hockey vocabulary belongs to Alex Peng and Justin Chang, a pair of New York-based broadcasters who are calling Islander home games in Mandarin. They currently can be heard by flipping the SAP button on Fox Sports Net and the MSG Network in New York. The ultimate goal is to spread it to an untapped Asian market. [...]
Islanders owner Charles Wang, who was born in Shanghai, knows an untapped market when he sees it. The founder of Computer Associates has put a broadcasting structure in place as part of a long-range plan to sell hockey to a Chinese audience.
Filed in: NHL Teams, New York Islanders, NHL Media, | KK Hockey | Permalink
Tags: china,
media
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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