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Trademark Issues Causing Problems When Choosing The Name Of The Las Vegas NHL Franchise

from Steve Carp of the Las Vegas Review-Journal,

“The issue we’re having is there are various trademark issues and trade name issues that are issued,” he said. “And so we’re fighting, we’re working our way through that process.

“But it’s various athletic teams, entities that may have a name that we’re interested in.”

“Black Knights?” Even with the supposed blessing of those at Foley’s alma mater at West Point, that’s probably not happening. Too complicated when you consider the United States government would be involved in giving the final OK. Even the school’s colors of black, gold and gray may not be used in the final product for the hockey team.

The team has spent the past couple of weeks working with adidas, which owns Reebok, the NHL’s official uniform supplier, and league marketing officials, to come up with something that Foley likes. He said he has seen and heard every name imaginable, including the ones the Review-Journal has been running in its informal bracket poll on its website. But he has yet to find the one name that really wows him and is obtainable without paying ransom to someone who has secured the rights.

“We have a lot of names in mind but a lot of the ones I really liked are trademarked, so that’s a little bit of an issue,” Foley said.


Filed in: NHL Teams, | KK Hockey | Permalink
  Tags: las+vegas



A 30 second wikipedia scan left me with Thunderbirds or Gunners.  Vegas is home to the Air Force aerobatics team and a military gunnery school.  Ta.  Da.

Posted by PMP5030 on 07/15/16 at 05:40 PM ET

bigdee89's avatar

The.  Gamblers.  C’mon lets do it.

Posted by bigdee89 from The Great White North Eh? on 07/15/16 at 08:53 PM ET

SYF's avatar

“The name should represent Las Vegas, represent the environment,” Foley said. “It should be unique to Las Vegas but it needs to be a name that generates … that when people hear the name and say ‘These guys are tough. These guys are going to win. These guys are dedicated.’

“I need to have that kind of momentum, that kind of philosophy behind the name and that’s why some names just don’t make it for me.”

Foley reiterated his stance against using any kind of name tied to gambling.

“The league has made it very clear that it really should not be associated with gambling and so on,” he said. “It needs to be something a little bit different than that.”

Kibbitz on the Vegas gambling cliches, then.  Just don’t use anything that sounds pretentious like, “Predateurs.”

Posted by SYF from impossible and oddly communally possessive sluts on 07/15/16 at 09:44 PM ET


It really should be left up to the next Canadian city in line to get a team when the Vegas experiment goes tats up.

Posted by SlimChance on 07/15/16 at 11:27 PM ET

The Meal's avatar

From the Review-Journal entries, I cannot believe it’s not going to end up Hockey Mchockeyface. :(

Posted by The Meal from Firestone, CO on 07/16/16 at 06:52 AM ET

NIVO's avatar

Road Runners MEEP! MEEP!

then you’d have them vs coyotes

or Rattlers

or Snake Eyes

Vegas Venom?




Posted by NIVO from underpants gnome village on 07/16/16 at 07:46 AM ET

d ca's avatar

The NHL won’t allow any names that reference gambling so Aces, Black Aces, Snake Eyes, or Blackjacks are gone.

Wranglers, Riders, Bandits, Outlaws would be my guesses.

Posted by d ca on 07/16/16 at 11:28 AM ET

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