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Top Loyalties And Branding

from Brand Week,
In this year's survey findings, five of the top six brands with the most loyal consumers are technology related. Only Avis (which ranked No. 1 from 1997 to 2003) remains a traditional holdout among the hot, and comparatively, newer brands. Google's first-place finish, its second in a row, won't surprise many. “The ability to search the Internet is vital to the way people work, play and function. To take it away would be disruptive to my life,” said Nitin Gupta, an analyst with the Yankee Group, Boston. Among all brands, Major League Baseball and the National Hockey League fared the worst. After locking out for a season, hockey ranked dead last. “The NHL didn't bother showing up last year. You can't disappoint fans any more than that,' said Passikoff. The second biggest loyalty loser was Major League Baseball. With the steroid scandal putting a cloud over the season, loyalty plummeted and MLB careened to No. 221, falling 152 spaces.
I guess NHL fans can look at it this way, the only direction for the league is up!

more...but that is the only mention of the NHL…

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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