OLN coverage of the NHL for their first season ends tonight. Games 3-7 of the SCF will be on NBC.
It has been quite the year for the station formerly known as the Outdoor Life Network and soon to be Versus.
Instead of saying what the problems have been with OLN, let's look forward to October, 2006. First off, they have to have more games in high definition. While the majority of people watching do not own a HD TV, people are buying more HDTVs than standard TVs so it would only make sense to get on board and become known for HD broadcasts. People actually watch anything in HD and you may gain a following by broadcasting as many games as possible in HD.
OLN must change the graphics scheme. The score bug on the top of the screen must be moved up and the numerous "coming up" spots that are run during the game must stop. Way too annoying and it takes away from the action.
The studio show has improved, but when given the option when the same game is available on CBC, I will switch to CBC to get their in-between periods commentary. Showing out of town highlights in HD would be a step in the right direction. If OLN does not get their own HD channel, then at least make sure we continue to see the postgame on the HD channel the game is being broadcast on. We watch the games on INHD now and after the final horn, boom, back to regular programming.
Pick the best game of the night to broadcast. I don't care if it is Phoenix against Florida, if the teams are hot, show the game. Hockey fans want the best game of the night, not what player is marketable.
Broadcast the game like your viewers are hockey knowledgeable. We know the game, you don't have to explain to us what the trapezoid is all about or the defensive team cannot change lines after an icing call. We know, if your viewers don't, they will figure it out in time.
Who will be in the studio next year? Clement looks safe and has improved through the year. All probability is Davidson is gone. Will Emrick continue to the top play by play man?
Publicize your broadcasts more! Did you ever think to put banner ads on some of the hockey blogs? Nothing builds a relationship better than advertising to your audience.
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