Kukla's Korner

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There’s A Good Chance Your Hotel Room Will Carry VERSUS In The Future

from Mike Ozanian of SportsMoney at Forbes,

Comcast will of course show more Olympic events on more networks than NBC did when it was owned by General Electric, boosting advertising revenue. And new media digital outlets will also increase advertising revenue. Combined, the additional distribution and digital outlets will generate more than an additional $300 million in revenue. More than enough to cover the $223 million loss NBC had on the last Olympics.

But the real key is Versus and subscription fees plus subscriber growth. Comcast will be able to sign up more cable ops to carry Versus and it will have sufficient leverage to generate higher subscription fees.

Walt Disney-owned ESPN gets about $4 per subscriber per month, mutliples of what Versus receives (my analyst did not have the exact Versus numbers in front of him but when he gets them I will add them). If Versus added 20 million subs for, say, a total of 90 million, and charged an additional $2 per month, it would generate $140 million per month more from existing subs. Plus, roughly $60 million more from the new subscribers. That would mean a total of $200 million a month, or over $2 billion per year.

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Filed in: NHL Media, Hockey Broadcasting, VERSUS, | KK Hockey | Permalink
 

Comments

Lindas1st's avatar

So with all this additional revenue I can expect my cable rate to go down. wink

Posted by Lindas1st from New England on 06/09/11 at 10:03 PM ET

SK77's avatar

Sweet. If I want to be able to watch half of the frickin’ Stanley Cup Finals all I have to do is rent a hotel room.

Posted by SK77 on 06/09/11 at 10:17 PM ET

Avatar

Well, I for one would be happy if getting Versus didn’t mean having to pay for an extra sports tier or whatever on cable.  So in a way, even if cable rates go up, not having to pay for the Sports Pack might help some people save a few bucks a month.

Posted by nosferatu from Albany, NY on 06/09/11 at 11:44 PM ET

Primis's avatar

The funny thing here is that it’s Comcast that’s the worst offender for sticking VS into ridiculous tiers with pre-req tiers you have to pay for…

Posted by Primis on 06/10/11 at 12:00 AM ET

redxblack's avatar

Nice. Now I can watch rodeo reruns at 3am when I travel.

Posted by redxblack from Akron Ohio on 06/10/11 at 08:34 AM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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