from Liz Mullen and Christopher Botta of SportsBusiness Journal at the Sporting News,

During the NHL lockout, NHL Players’ Association Executive Director Don Fehr is working to keep players unified, involved and informed about developments through tried and true methods that he has used for decades, but the union also is using new technology, including an app it created for players’ mobile devices.

The NHLPA developed the mobile app with Kanata, Ontario-based Vayyoo, a mobile application and solutions company for businesses. It was initiated four months ago.

“We launched the mobile app because we know all the players have smartphones,” said NHLPA spokesman Jonathan Weatherdon. “The nice thing about the app is we can reach guys wherever they are. Nothing beats face to face, but being able to get information to players in a quick and effective manner is obviously a positive for the association.”

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