Kukla's Korner Hockey
by Paul on 01/14/07 at 09:14 AM ET
from Larry Brooks of the NY Post,
Propaganda Alert! Scheduled to unveil its new uniform design at a press event in New York on Wednesday, the NHL will attempt to control the message from the players through talking points distributed by a PR agency.
“To assist us in the launch, we have hired public relations agency Fleishman-Hillard to collaborate with NHL players in the role of player advocacy, so that we will build consensus, keep everyone informed and educated, and work toward a product launch that will reflect well on the league, Reebok and the players whose input was - and will remain - critical to all phases of this project,” reads a memo distributed by the league to its teams last week, and obtained by Slap Shots.
Be the first to comment.
Add a Comment
Please limit embedded image or media size to 575 pixels wide.
Most Recent Blog Posts
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at email@example.com