Kukla's Korner Hockey
by Paul on 01/14/07 at 10:14 AM ET
from Larry Brooks of the NY Post,
Propaganda Alert! Scheduled to unveil its new uniform design at a press event in New York on Wednesday, the NHL will attempt to control the message from the players through talking points distributed by a PR agency.
“To assist us in the launch, we have hired public relations agency Fleishman-Hillard to collaborate with NHL players in the role of player advocacy, so that we will build consensus, keep everyone informed and educated, and work toward a product launch that will reflect well on the league, Reebok and the players whose input was - and will remain - critical to all phases of this project,” reads a memo distributed by the league to its teams last week, and obtained by Slap Shots.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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