Kukla's Korner Hockey
by Paul on 09/17/07 at 09:09 AM ET
from the Buffalo News,
League executives will gather at Ralph Wilson Stadium this afternoon to trumpet the first NHL game to be played outdoors in the United States, one that should shatter the league’s attendance record. The Sabres will host the Pittsburgh Penguins at 1 p.m. Jan. 1 in the home of the Bills.
NBC, one of the league’s television partners, has been pushing for a marquee New Year’s Day event, Collins said. The holiday is one of the busiest days of the year for television use. It traditionally has been an afternoon of college football bowl games for sports fans, but since the advent of the Bowl Championship Series to determine a national champion, most of the top games are on other days.
The league views that as an ideal time to attract fans.
“It will really build a national and North American platform for the league,” Collins (NHL Sr. VP) said. “There’s a lot of interest in the game.”
more including ticket information…
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