Kukla's Korner Hockey
by Alanah McGinley on 10/20/11 at 05:48 PM ET
Earlier today the NHL announced a deal which will allow games to be broadcast in the Nordic region of Europe. David Shoalts at the Globe & Mail looks closer at that deal, and provides a bit of background:
The problem started when the NHL, figuring it could make lots more money from European television, did not renew its deal with ESPN America when it expired after last season. The U.S. cable television giant was the only carrier for all European countries.
Instead, the NHL formed a partnership with two companies, Medge Consulting and Advisers Media International. Neither company owns television networks or stations but both were to act as third parties selling the NHL rights in Europe, Africa and the Middle East to a variety of television networks.
This meant the NHL went from a single outlet in those regions, ESPN, to different outlets in almost every country, which also meant negotiating multiple deals. Naturally, the process dragged on and now only the Nordic countries have the games on TV and other European and Russian fans are steaming.
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