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The NHL’s European TV Situation

Earlier today the NHL announced a deal which will allow games to be broadcast in the Nordic region of Europe.  David Shoalts at the Globe & Mail looks closer at that deal, and provides a bit of background:

The problem started when the NHL, figuring it could make lots more money from European television, did not renew its deal with ESPN America when it expired after last season. The U.S. cable television giant was the only carrier for all European countries.

Instead, the NHL formed a partnership with two companies, Medge Consulting and Advisers Media International. Neither company owns television networks or stations but both were to act as third parties selling the NHL rights in Europe, Africa and the Middle East to a variety of television networks.

This meant the NHL went from a single outlet in those regions, ESPN, to different outlets in almost every country, which also meant negotiating multiple deals. Naturally, the process dragged on and now only the Nordic countries have the games on TV and other European and Russian fans are steaming.

read on

Filed in: NHL Talk, NHL Business of Hockey, NHL Media, | KK Hockey | Permalink
  Tags: media

Comments

scottytooshotty's avatar

What a mess, still no deal for the UK or large parts of europe. Im sure the midget commish is happy counting his coin.

Posted by scottytooshotty on 10/20/11 at 06:18 PM ET

Avatar

Im sure the midget commish is happy counting his coin.

When you start believing Shoalts for insight on the NHL actions you are in trouble. BTW did you crow about the 2billion dollar deal the midget negotiated with NBC?  Oh yeah that doesn’t count.

Posted by timbits on 10/20/11 at 09:51 PM ET

Peter10's avatar

What this article forgets, is that this deal actually made it worse for a lot of scandinavian hockey freaks. Just before the season started GCL was made available for Europe, however when the deal was signed everyone from scandinavia had their deal voided and now, instead of getting all games for $159, they are getting maybe like 3-4 games a week for something like 20-30 bucks a months. Everyone who is calling this a good deal, belongs to the mad house. As researches have shown most people who love hockey are also hi-tech freaks, so you can assume most of them have a high-bandwith connection and therefore should be able to turn to GCL for their hockey fun, instead of it, some of them are now forced to subscribe to some expensive pay tv that offers less.

I for one, would hate if a german tv station would strike a deal with the NHL. Eventhough GCL offers less quality than ESPN360 last season (for whatever reason) the price, the on-demand option (very important for those of us who live 6-9h ahead in time of you NA dudes) makes it the only option. The TV option is the worst, internet streaming with on-demand is the best.

Posted by Peter10 from Germany on 10/21/11 at 07:50 AM ET

Teddybear's avatar

Actually they’re broadcasting ALL games live. They are showing 15 live matches a week now and they plan to show all games live on TV beginning on january 1st 2012.

They will also show all games online in corporation with NHL gamecenter.


http://www.viasat.se/nhl

Posted by Teddybear from Sweden on 10/21/11 at 09:47 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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