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The NHL Playoffs Go National

from Tanzina Vega of the New York Times,

Turning the Stanley Cup playoffs into a must-watch television event lasting for weeks in the spring is no easy feat. Many Americans did not grow up with the game, few know who the players are and watching 10 weeks of playoffs is a big time commitment.

But the National Hockey League’s plan to get more viewers is, in fact, to show more games. This year, for the first time, the league will televise every game of the playoffs, which begin April 11 and could last up to 10 weeks, with the last possible day for the final game on June 15. The N.H.L. renewed its media partnership with NBC last year after the company was bought by Comcast, and can now offer programming across multiple platforms including NBC, NBC Sports Network, CNBC and the NHL Network.

“We’ve spent the last five years talking about building national scale,” said John Collins, the chief operating officer of the N.H.L. “If you can’t get the games on national television, you’re not going to be able to relate to it.”

continued

Filed in: NHL Talk, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
 

Comments

calquake's avatar

If this means Center Ice subscribers will no longer get any playoff games then I and many others I’m sure are done with Center Ice forever.  Then again… lower your price by $100 bucks and we’ll see. cheese

Posted by calquake on 03/14/12 at 10:31 PM ET

NIVO's avatar

this sure beats that joined in progress crap thats for sure. Rembmer last year when we missed almost the entire 1st period of a game when others went to OT in the playoffs? Ugggh!

Posted by NIVO from underpants gnome village on 03/15/12 at 05:29 AM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com