Kukla's Korner Hockey
by Paul on 06/09/06 at 03:05 PM ET
Most important, the appearance of two scrappy outsiders in the Stanley Cup final means hockey has given fans what they cherish most: hope. "Fans want to know that, every once in a while, David is going to get a shot and it's not always Goliath in the ring," says Bill Sutton, a sports marketing professor at the University of Central Florida in Orlando. With nail-biters dominating the playoffs, some fans are getting that old-time feeling from the new NHL. It doesn't hurt that the matchup is the first between two former World Hockey Association clubs: the Oilers and the former New England Whalers. The 'Canes have even played the Whalers' old fight song, "Brass Bonanza," to get the nostalgia flowing in a league that, a year after it looked defunct, is notching fan noise at 126 decibels.more
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