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The NHL Cannot Afford A Mistake

from Helene Elliott of the LA Times,
A year after returning from a labor dispute and a canceled season, the NHL is fighting the perception that it is a niche sport. Saddled with TV ratings lower than those for NASCAR and poker, and selling a sport whose players are overwhelmingly white to countries that are increasingly diverse, the NHL must find new ways to win fans' hearts and sponsors' dollars. Its past efforts have failed spectacularly, particularly at clarifying its rules and dispelling the myth that its players are toothless Canadian lumberjacks. After allowing the game to stagnate for a decade, the NHL last season introduced rules that sped up play and boosted scoring, giving it a good product to sell. Its sales methods, however, have had all the impact of a whisper at a rock concert. Television drives every league, and the NHL's vehicle is a go-kart carrying it on the road to ruin.
continued (reg. req.)

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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