Kukla's Korner Hockey
by BMS on 07/26/11 at 05:22 PM ET
Late Friday is typically when bad news is released, in hopes that it won’t have much traction over the weekend and will be forgotten/out of the news cycle by Monday. So I was initially surprised when it was announced that the Winnipeg Jets logo would be revealed at 4 p.m. CST last Friday. It made a lot more sense when I found out the logo was supposed to be released yesterday, but a grainy cell phone pic of the logo on a t-shirt started making the rounds on the Internet on Friday afternoon. True North decided to take control of the matter, and quickly rolled out the logo later that day. Winnipeggers responded by standing in line to hand over as much money as possible for as many Jets hats and shirts as they could carry.
I thought about firing off a blog the same day (or Saturday) with my reaction to the primary and secondary logos as well as the wordmark, but decided to let it all sink in for a bit instead. I picked up a hat and shirt on Saturday morning from a local sports shop (not the Jets Gear store in the MTS Centre, which had lineups out the door pretty much all weekend), and seeing the logo on an actual piece of clothing changed my opinion - at least on the primary logo.
By now every dog and his/her brother have weighed in on the logo. Graphic design blog Brand New doesn’t think much of the logo from a design standpoint, while others feel the logo is “being used to sell war machines.” Uh-huh. Well, everyone’s got an opinion, and while there are other negative thoughts on the new-look Jets, the reaction here in Winnipeg has been mostly positive.
I’ll keep my thoughts on the logos short but sweet: the secondary logo (top right) is fantastic - I was hoping they’d have merch with that logo on it, but so far no dice. The wordmark (bottom right) logo stinks. There’s absolutely no flow or energy to the word “Jets” in the wordmark, and the connections between the letters is messy. The big maple leaf is a bit much too - yes, we get it, the team is Canadian.
Now, the primary logo. First off, it looks really good on the navy blue hat I bought - the silver circle outside the blue roundel and the jet are raised, which makes the whole thing look pretty sharp. It looks decent on the shirt as well - the edges of the jet don’t pop from the strangely stylized maple leaf (squished by the jet?), which makes things look a little more jumbled. The logo actually looks the worst in digital format - the differences in the logo’s appearance based on actual merchandise makes me think that a sharp jersey design could really take the Jets logo to the next level.
So yeah, I wasn’t completely sold on the primary logo out of the gate, but I’ve ome around to it. According to Mark Chipman, there won’t be a third jersey this year - it’ll be interesting if public opinion for a throwback jersey will mount and sway True North into bringing back the ‘80s logo as the third. Regardless, the logos are out there, merchandise is selling like crazy in Winnipeg, and sporting the new gear is one more way for hockey fans in this city to get through the summer while waiting anxiously for the puck to drop at the MTS Centre this fall.
And now I have no excuse for not having a banner graphic for this here blog space…
More Jets news:
- The team agreed to terms with centre Ivan Telegin. The 19 year-old Russian has played with the OHL’s Saginaw Spirit for the last two years, with 105 points (46 goals, 59 assists) in 110 games. Terms weren’t disclosed. Tough to say if Telegin will make the team at this point. He’s a bit young still and could probably use at least a season in the AHL.
- Congratulations to former Winnipeg Jet (version 1.0) Kris Draper on a long and successful career. Draper only played a handful of games with the Jets, spending most of his career with the Detroit Red Wings (who picked him up for one measly dollar). Of the original Jets team, only Nikolai Khabibulin, Teemu Selanne, and Shane Doan are still playing in the NHL.
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