Kukla's Korner Hockey
The Mystique of the Hockey Sweater
by Alanah McGinley on 10/05/07 at 08:13 PM ET
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From Eric Kay at CBS Sports,
Such are things with hockey sweaters. Football and basketball jerseys may dominate today’s marketplace, while a top-selling hockey jersey (Peter Forsberg) sees sales of around 4,000. To put that in perspective, some 600,000 LeBron jerseys were sold just six months after the then high schooler was drafted.
Yes, the NHL doesn’t have the tentacles or market share of the other big American sports, so its numbers will never reach a parallel scope. But there’s something more to hockey garb. Just like the little boy in Roch Carrier’s The Hockey Sweater, people don’t just pull the old switcheroo on their hockey threads. There’s something that comes with wearing a time-tested Red Wings or Bruins jersey.
more… (*you can vote for your favorite sweaters at the link)
Filed in: Hockey Related Stories, Hockey Equipment, | KK Hockey | Permalink
Tags: rbk
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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