Kukla's Korner

Kukla's Korner Hockey

The Most New Media Savvy League

from On Frozen Blog,

Leonsis emphasized that embracing new media is for the league merely an extension of the relationship its fans have already cultivated, passionately. “All of our fans are wired. They spend most of their time on broadband. They have their mobile devices.”

“People have underestimated the importance of search. They’ve underestimated the influence of Facebook. Facebook has a $15 billion valuation — more than every NHL and NBA team combined. What did they do? They brought a big audience of young Web-savvy customers. We have to look at our business in the same vein.”

So what’s ahead? For starters, the owner contends, increasing acceptance of bloggers and the blogosphere. Additionally, individual blogs that are likely to surpass The Hockey News in popularity and influence. Their quality, he said, “is better than the copy you see in the newspaper.” Then next up comes a very new age role for NHL players.

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Filed in: NHL Teams, Washington Capitals, NHL Media, Hockey Bloggers, | KK Hockey | Permalink
  Tags: ted+leonsis

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com