Kukla's Korner Hockey
by Alanah McGinley on 05/05/08 at 01:49 PM ET
From James Duthie via TSN:
The World Juniors make most top prospects household names years before they don an NHL sweater. So the potential of an instant, out-of-nowhere, American Idol-ish star, has fans in a frenzy. Brunnstrom is the most Googled Swede since Tiger’s wife, and he’s inspired endless chatter on NHL thread-sites.
“OMG did you see that move on the video! Nucks plz sign him!”—naslundfan.
“I’m praying for the Leafs to sign him. Sundin-Steen-Brunnstrom would be sick!”—snipecheeseallday.
“Give him 10 mill now and the Cup is ours, baby!”—hockeytown4ever.
So their expectation level for the kid is somewhere between Zettterberg (sic) and Jesus. Yes folks, we have our first Internet created hockey legend.
More here. A fun thesis, but I’ll stick by my own previous assessment: the internet didn’t create Brunnstrom; more like some seriously-savvy marketing by player agent J.P. Barry. This North American ‘tour’ of his during the Stanley Cup Playoffs has just been PR gold.
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