Kukla's Korner

Kukla's Korner Hockey

The Hype Begins

from Multichannel News,
OLN doesn’t officially become Versus until next Monday, but the Comcast Corp.-owned sports service will begin pushing its new moniker in earnest this week with a multimedia campaign that over the next year will exceed $10 million in value. Bergofin said the “relative value” of the campaign will be in the “eight figures.” He said that this week the campaign’s emphasis is on getting the word out about the name change, and looking to “build buzz and interest for our primetime lineup.” During the campaign’s second week, there will be more of an NHL focus, ahead of Versus’s second season covering the ice sport, which faces off Oct. 4 with a doubleheader. Bergofin said the plan includes USA Today, as well as to local newspapers in NHL markets. Also on the print side: ESPN the Magazine, Sports Illustrated, The Sporting News, FHM, Men’s Health and Maxim. The name change will also be trumpeted on various sports sites, including ESPN.com, SportingNews.com, foxsports.com, sportsillustrated.com and cbssportsline.com.
more...and how about this idea, why not advertise on some hockey websites and blogs?...

Filed in: | KK Hockey | Permalink
 

Comments

Be the first to comment.

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com