Kukla's Korner Hockey
by Paul on 09/26/09 at 01:49 PM ET
from Phil Rosenthal of the Chicago Tribune,
(Rich) Hammond’s marching orders are to report as if he weren’t on the payroll, providing coverage for fans (and maybe absent reporters) with a style and authority a media relations staffer can’t match.
Although teams have had staff announcers, this sort of reporting arrangement might have seemed preposterous a decade ago. New technology and economic realities for the media business have made it plausible. Now the question is whether it can be credible.
If a success, one has to wonder whether other would-be newsmakers—in business, in entertainment, in government—someday will decide this is the way to get news out and remain in the public eye should traditional news organizations no longer dedicate resources the way they did before the revenue crunch.
“In this changing world as it relates to the landscape and consumption of sports news content, we are making an organizational commitment to give our fans one place to go—LAKings.com—to satisfy their appetite for Kings news and information,” Luc Robitaille, the team’s president of business operations, said in the announcement. “We feel this is a landmark step for us as Rich will have full editorial control.”
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