Kukla's Korner

Kukla's Korner Hockey

The Direction Of Social Media

from Sean Gordon of the Globe and Mail,

Looked at on a continental scale, the major sports organizations and the companies that outfit them, sponsor them and pay dearly for their broadcast rights are in a pickle; ratings for televised sports in North America have never been higher, but the $36-billion financial “ecosystem” from which rights are paid will be imperilled if no one can figure out how to harness the five-billion mobile devices now in use on a planet where three-billion people are under the age of 25.

“The mobile phone is the new computer … texting is the new talking,” said Denson.

One of the organizations at the forefront of the digital sphere is the NHL, whose chief operating officer, John Collins, sat on one of the panels.

“What we’re trying to do is to get hockey content out there and make it as ubiquitous as possible,” Collins said.

And therein lies a paradox.

Ubiquity means doing things like allowing YouTube to show highlights, and the league, in a sense, is competing with the traditional media that cover the sport and, on some fronts, with its rights-holders.

more

Filed in: NHL Media, | KK Hockey | Permalink
 

Comments

journohoff's avatar

As someone who works in social media for a living, I can say that several teams (specifically the Red Wings and the Panthers) do a great job in the realm of social media. The League as a whole, though? Not so much.

The NHL’s Twitter accounts are alright, the Facebook is OK, but there no consistency between the League and the teams. Teams use different #hastags than the League does and vice versa.

I also believe that because hockey tends to be a niche sport, the NHL needs to allow the sharing of its highlights across more platforms.

Posted by journohoff from Detroit, MI on 05/24/12 at 10:03 AM ET

creasemonkey's avatar

The problem with the rapid pace of technological change and a fickle audience that is averse to paying for content is that no one knows how long that will be true.

There will always be a number of people that want things for free, but the majority of people are willing to pay for content as long as they know they are getting what they promised with little to know restrictions on how they use said content. I was using the pay site for the past few seasons, but after various services not working, I’m not renewing. One major reason I don’t use Gamecenter Live is all the blackouts involved; no need to worry much if you are a Panthers fan, but if you are a Red Wings fan without cable, living in other teams’ (both LA and Anaheim), you are missing 10-15 games a season between the local sports networks, NBCSN, and NHL network (which is not an option in the cable service monopoly where I live, Time Warner).

I’m more than willing to pay $200 to ensure I get to watch every pre, regular, and playoff games on the channel I want to watch, on the device I want to use. The frustrating thing is the technology is there, it’s the antiquated thinking of how to get paid for content holding this back.

Posted by creasemonkey from sweet home san diego on 05/24/12 at 11:03 AM ET

Primis's avatar

I’m more than willing to pay $200 to ensure I get to watch every pre, regular, and playoff games on the channel I want to watch, on the device I want to use. The frustrating thing is the technology is there, it’s the antiquated thinking of how to get paid for content holding this back.

Posted by creasemonkey from sweet home san diego on 05/24/12 at 09:03 AM ET

This, +1000000.

We haven’t done Center Ice for a couple years now because of problems in actually getting to see some games we wanted to see, and to be blunt this year I took to watching “illegal” feeds sometimes because I needed to watch a game on my tablet so I was no sequestered in a room off by myself just to watch a game.  And I did this for both DET games and non-DET games.

We also had NHL Network for a while, but then our carrier priced its tier up and we had to drop it.

Honestly?  I’m completely sick of the effort and resources you have to put forth to be a fan anymore.  You have to have this, and you have to subscribe to that, and… even then you maybe can’t get some games you want still and for no real good reason.  It’s part of the reason that if there’s another stoppage here, and as big as hockey fan I’ve been my whole life… I’ll probably drop the NHL like a bad habit and not come back.  I’ll spend my time and money following my AHL and ECHL teams instead.

And it’s not just the NHL to blame.  Remember the IIHF geo-blocking the US from watching games at the Worlds?

Posted by Primis on 05/24/12 at 11:40 AM ET

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.

Smileys

Notify me of follow-up comments?

Feed

Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

image

image

image