Kukla's Korner Hockey
by Paul on 05/24/12 at 09:42 AM ET
from Sean Gordon of the Globe and Mail,
Looked at on a continental scale, the major sports organizations and the companies that outfit them, sponsor them and pay dearly for their broadcast rights are in a pickle; ratings for televised sports in North America have never been higher, but the $36-billion financial “ecosystem” from which rights are paid will be imperilled if no one can figure out how to harness the five-billion mobile devices now in use on a planet where three-billion people are under the age of 25.
“The mobile phone is the new computer … texting is the new talking,” said Denson.
One of the organizations at the forefront of the digital sphere is the NHL, whose chief operating officer, John Collins, sat on one of the panels.
“What we’re trying to do is to get hockey content out there and make it as ubiquitous as possible,” Collins said.
And therein lies a paradox.
Ubiquity means doing things like allowing YouTube to show highlights, and the league, in a sense, is competing with the traditional media that cover the sport and, on some fronts, with its rights-holders.
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