Kukla's Korner Hockey
by Paul on 10/03/05 at 08:43 PM ET
As part of the National Hockey League's ongoing attempt to win back fans, the league is planning to give away miniature replica Stanley Cups to everyone who attends an opening night game in their 30 member cities. The massive giveaway — which will begin on 15 fronts, including Toronto, Edmonton and Vancouver during Wednesday's opening night of play — was the brainchild of the league's marketing department. "The notion here is, one, to thank the fans and two, to reinforce that we are in a new era and the opportunity for everyone to compete for the Stanley Cup is very real," said Ed Horne, the president of NHL Enterprises.
more...salary cap discussion and other changes
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