Kukla's Korner Hockey
by Paul on 10/01/05 at 01:02 PM ET
Televison and radio adverting income will play a big part in establishing the NHL's bottom line. Sales of advertising spots in the typical strong NHL markets are close to 95% of pre-lockout rates, and inventory is close to being sold out.
But in markets where the team and fan loyalties aren’t as strong, ad rates are being discounted as much as 70%-80% from 2003-04 levels, and at least 50% of inventory remains unsold.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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