NEW YORK (MARCH 28, 2019) – William Hill US, America’s leading sports book operator, today announced a strategic partnership agreement with the National Hockey League (NHL), naming William Hill as an “Official Sports Betting Partner of the NHL®.”
“This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,” said NHL Commissioner Gary Bettman. “We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”
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