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The U.S. Army vs. The Vegas Golden Knights

from Michael McCann of Sports Illustrated,

Do you suspect that the Las Vegas Golden Knights and the United States Army might have some sort of affiliation?

This question lies at the heart of a notice of opposition filed Wednesday by the U.S. Department of Army in the U.S. Patent and Trademark Office (a.k.a. the USPTO, the government agency that administers the national trademark registry). Among other points, the Army stresses that the U.S. Army Parachute Team, which over the last 55 years has performed in more than 16,000 shows, has long been nicknamed the Golden Knights—quite unlike the expansion NHL team that adopted the name only 14 months ago. And, for sports and entertainment purposes, the Army has for decades used a color scheme similar to that now employed by said NHL team.

Is it harmless admiration for one service branch of the U.S. Armed Forces? Or is it unlawful copycatting that damages the Army’s brand?

continued

Filed in: NHL Teams, | KK Hockey | Permalink
  Tags: vegas+golden+knights

Comments

ilovehomers's avatar

Or is it unlawful copycatting that damages the Army’s brand?

‘MERICA, F*** YEAH

Posted by ilovehomers on 01/12/18 at 08:44 AM ET

Primis's avatar

This is all on Vegas.  All of it.

The Army warned them repeatedly going into this that any of the variations of Knight (Black Knight, Golden Knight, etc)  that the owner wanted were going to cause problems with the army.  The dumb owner did it anyways.  Even though the Army told him “Look, don’t do this”....  so this is not some frivolous bit of litigation after the fact.

I’ll find it absolutely hilarious if they have to completely re-brand now out of this, because they also can’t use just plain Knights thanks to London.

It is not, in fact, better to ask forgiveness later than it is to ask permission first.  My 5 and 7 year olds have learned that.  Apparently a grown-a** man who owns a hockey team has yet to.

Posted by Primis on 01/12/18 at 08:53 AM ET

duhduhduh's avatar

Is the Army actually financially injured by this?  Do you believe the presence of a hockey team by the same name injures the promotional arm of the parachuters?  I mean, maybe an ill-advised move by Vegas.  On the other hand, the Army argument isn’t that compelling to me.

Posted by duhduhduh on 01/12/18 at 09:39 AM ET

Avatar

Or is it unlawful copycatting that damages the Army’s brand?

I don’t know the legalities of it, but over the Christmas holidays I put on a Golden Knights game and my brother (who lives a stone’s throw away from Westpoint) looked at the screen and said “Army has an NHL team?”

Posted by CharDeeMacDennis on 01/12/18 at 09:44 AM ET

Chris in Hockey Hell's avatar

They should just change it to “Nights” and keep the same color scheme and logo. Done.

Posted by Chris in Hockey Hell from Ann Arbor, MI but LIVING in Columbia, TN on 01/12/18 at 11:33 AM ET

hockeyfreak13's avatar

They should just change it to “Nights” and keep the same color scheme and logo. Done.

I think the better option would just be to change Golden to Gold.

Posted by hockeyfreak13 from Grand Rapids on 01/12/18 at 12:26 PM ET

Avatar

I think the better option would just be to change Golden to Gold.

Posted by hockeyfreak13 from Grand Rapids on 01/12/18 at 12:26 PM ET

and Knights to Kehnigets.

Posted by howeandhowe from Seattle on 01/12/18 at 01:20 PM ET

Avatar

The Clarkson Golden Knights came to be in 1919, the Army didn’t put their Golden Knights together until 1962. Seems like Clarkson is going to have a legitimate case against the Army stealing their name if the Army vs. LV case doesn’t get thrown out.

Posted by MZ2215 on 01/12/18 at 03:23 PM ET

Avatar

Indeed, the two entities have been coexisting without any issues for over a year and we are not aware of a single complaint from anyone attending our games that they were expecting to see the parachute team and not a professional hockey game.

There’s some quality snark in Vegas’ response right there.

Posted by CharDeeMacDennis on 01/12/18 at 04:03 PM ET

Hippy Dave's avatar

and Knights to Kehnigets

this.

Posted by Hippy Dave from Somewhere West of Detroit on 01/13/18 at 05:36 AM ET

ilovehomers's avatar

We are the knights who say…NI!!

Posted by ilovehomers on 01/13/18 at 08:01 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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