from Adam Candee of the Las Vegas Sun,

Dan Marrazza learned through many trials that the golden hour begins at 4 p.m. Monday.

Outside Las Vegas, the magical time could occur on any weeknight after the family finishes dinner and retreats to their cell phones, or even on a Saturday morning while parents zone out as the kids play at the park.

Marrazza, the 30-year-old New Jersey native behind the cheeky social media presence of the Vegas Golden Knights, discovered over the past eight months that what works elsewhere might not fit the nonstop Las Vegas lifestyle. As he readies the next funny video or insider interview for the team’s Facebook audience of more than 112,000 friends, Marrazza knows from research the most ‘likes’ and ‘shares’ will roll in if he posts right before quitting time on Monday.

While analytics drive his posting times, little else about Marrazza follows a script. Colorful ideas and one-liners flow from him at an East Coast pace as he discusses his job, each pulling at the next like tissues from a box.

“Being here allows for so much creativity just because there’s no template to follow,” Marrazza said. “Not only is there no template for an expansion team in the digital era -- there’s no template for a team in Las Vegas at all on the major league level.”

continued

added 8:35am, Steve Carp of the Las Vegas Review-Journal on the court approving the VGN trademark....