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The NHL Promoted The Wrong Part Of The Game

from Kurt Streeter of the New York Times,

The tortured relationship between pain, violence and sports burst sharply into view once again this month. The reminder came courtesy of a pair of reliable standard-bearers: professional hockey and football, both brimming with beauty and drama obscuring a dark side that should not be ignored.

In the N.H.L., the Stanley Cup finals are well underway. The Tampa Bay Lightning lead the Dallas Stars, three games to two, in a taut best-of-seven series that continues Monday night.

The battle for the Cup has struggled for wider attention on a sports calendar upended by the coronavirus pandemic and social strife. In a normal year, hockey wouldn’t have had to compete for an audience with a trifecta that includes the start of the N.F.L. season, the N.B.A. playoffs and playoff chases in Major League Baseball.

So the N.H.L., desperate for viewers, produced an eye-popping promotional video. It was a 1-minute-11-second montage of slow-motion game clips. Nothing about it highlighted hockey’s beauty — the pinpoint passes or unfathomable shots on goal that fuel the game’s excitement.

Instead it was a homage to misery....

Masochism on ice. What a thing to celebrate.

This tone-deaf advertisement, sent out on the N.H.L.’s Twitter account and now conveniently deleted, came from a league that has long struggled to address the toll of its brutality. A league laden with former players dealing with brain injuries, several of whom have died by suicide.

read on

Filed in: NHL Talk, | KK Hockey | Permalink
 

Comments

TreKronor's avatar

N.H.L., N.F.L., N.B.A.

I have never in my life seen someone put periods after these letters. 

(Possibly) controversial opinion: This guy should not be writing about sports.

Posted by TreKronor on 09/28/20 at 10:27 AM ET

Paul's avatar

NY Times style of writing, TK.

Posted by Paul from Motown Area on 09/28/20 at 10:29 AM ET

The Meal's avatar

Anyone who read newspapers in the eighties only ever saw those leagues abbreviated that way.

Posted by The Meal from Firestone, CO on 09/28/20 at 12:18 PM ET

Avatar

More drivel from what used to be a newspaper.

Posted by nevinsrip on 09/28/20 at 06:02 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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