Kukla's Korner Hockey
by Paul on 02/01/14 at 10:42 AM ET
from Josh Kosman and Larry Brooks of the New York Post,
Sports megabrand Adidas is weighing a move to lower the team-sports profile of its Reebok unit, The Post has learned.
The move may first be seen in the NHL where, sources said, Adidas has recently asked the NHL for permission to replace Reebok as its official uniform supplier with its brand.
In fact, in locker rooms during this week’s NHL Stadium Series games at Yankee Stadium, the cold-weather gear handed out to players for the Rangers, Islanders and Devils was Adidas brand — not Reebok.
The NHL told players to cover up the Adidas logo — including those on T-shirts and underwear — when the media is in their locker rooms, because the NHL has not approved a supplier change, two sources close to the situation said.
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