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The NHL HockeyBird Coming Soon To A Stadium Series Near You

NEW YORK (January 24, 2014) -- The National Hockey League (NHL®), in partnership with Rovio Entertainment – creators of the international phenomenon Angry Birds – have developed NHL® HockeyBird™, the newest addition to the NHL Mascot line-up. NHL® HockeyBird™ will make its debut during the 2014 Coors Light NHL Stadium SeriesTM  outdoor game between the Los Angeles Kings® and Anaheim Ducks® in Los Angeles on Saturday, Jan. 25.

 

NHL® HockeyBird™ bids farewell to the Angry Birds flock to pursue his NHL dream. After his top selection in the NHL Mascot Draft, NHL® HockeyBird™, who serves as a symbol of the energy, intensity and joy of the game, will make his NHL debut during the Kings-Ducks outdoor game on Saturday, January 25. A virtual version of NHL® HockeyBird™ will appear on stadium screens in two animated crowd games using voice activated fan engagement technology created by Uplause, Ltd.

"NHL® HockeyBird™ shares many of the NHL values: passion, toughness, courage, sacrifice, honor, teamwork, respect, and commitment", said Peter Vesterbacka, Mighty Eagle and CMO of Rovio Entertainment. "NHL® HockeyBird™ likes to play hard and fair, and has a courageous, never-give-up attitude – something we call 'sisu' up here in Finland."

"Our partnership with Rovio is one more example of a powerful global brand with a strong interest in engaging with our fans and being a part of our game in a way that benefits all parties," said Brian Jennings, NHL Chief Marketing Officer. "We anticipate NHL® HockeyBird™ to be very popular with hockey fans of all ages."

In addition to its appearance during the 2014 Coors Light NHL Stadium SeriesTM game in Los Angeles on January 25, NHL® HockeyBird™ also will be in attendance for the 2014 Coors Light NHL Stadium Series™ games in New York on January 26 and January 29, and at Soldier Field in Chicago on March 1; and the 2014 Tim Hortons NHL Heritage Classic™ in Vancouver on March 2.

A line of NHL® and Rovio licensed merchandise featuring NHL® HockeyBird™, including souvenir and novelty items from Wincraft and Forever Collectibles, pillows and throws from Northwest, drinkware from Boelter Brands and apparel from Levelwear and Outerstuff, will be available at retail locations in the coming months.

Get all the Stadium Series Dodger Stadium tickets now.

Filed in: NHL Talk, | KK Hockey | Permalink
 

Comments

Red Winger's avatar

It’s ironic, because last night I was thinking to myself, and wondering why it is the NHL isn’t more popular in the United States.

Then it occurred to me: duh, it’s missing a bird!

Posted by Red Winger from Sault Ste Marie on 01/24/14 at 10:18 AM ET

Paul's avatar

Heck RW, the could have just brought “Winger” out of retirement.

Posted by Paul from Motown Area on 01/24/14 at 10:20 AM ET

topshelf14's avatar

My son is going to love this!

Posted by topshelf14 from Detroit, MI on 01/24/14 at 10:26 AM ET

socalwingnut's avatar

Bring back Peter Puck!

Posted by socalwingnut on 01/24/14 at 10:28 AM ET

Red Winger's avatar

Heck RW, the could have just brought “Winger” out of retirement.

Posted by Paul from Motown Area on 01/24/14 at 10:20 AM ET

I’m sure he could use the money right about now. The casino circuit in the Upper Peninsula is only so lucrative.

Posted by Red Winger from Sault Ste Marie on 01/24/14 at 10:59 AM ET

redxblack's avatar

+19 on Peter Puck!

I might be one of only 12 people who still have never played angry birds. If I wasn’t already a hockey fan, this does nothing for me. I don’t know about the rest of you.

Posted by redxblack from Akron Ohio on 01/24/14 at 11:51 AM ET

Red Winger's avatar

Posted by Red Winger from Sault Ste Marie on 01/24/14 at 11:54 AM ET

J.J. from Kansas's avatar

Characters known for flying considerable distances through the air to make contact with their opponents heads?

This sounds about right.

Posted by J.J. from Kansas on 01/24/14 at 12:30 PM ET

Avatar

The league has been giving us the bird for years.  ‘Bout time they made it official.

Posted by BobTheZee on 01/24/14 at 06:31 PM ET

Avatar

(And add me to the never-played-Angry-Birds list.)

Posted by BobTheZee on 01/24/14 at 06:31 PM ET

SYF's avatar

I’m more of the Crush The Castle fan.  That game precedes Angry Birds by years.

Posted by SYF from Alana Blanchard's Bikinis and Surfboards on 01/24/14 at 06:39 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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