from Cathal Kelly of the Toronto Star,
What the Leafs are counting on at this point is the cultural gravity of hockey itself. While some Canadians may not care for the game, it would be taboo to write off the sport in company. Being Canadian means, at the least, accepting how much it matters to your countrymen.
It may be that a society-wide appreciation and civic loyalty may be enough to keep the generations coming back to a team they can no longer afford to watch in person.
It’s certainly working so far.
If they’re wrong, then the tickets will get cheap awful fast.
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