from Kevin McGran of the Toronto Star,
The Star got an exclusive sneak peek Monday at what’s new at the ACC, changes that treat fans like the sophisticated hockey watchers they are — less intrusive during the action, and less commercial. It should definitely make the place louder, like most other rinks.
“We were just looking to change the philosophy,” said Shannon Hosford, vice-president of marketing and communications for Maple Leaf Sports and Entertainment. “It was time.”
Hokey is one word to describe the in-game experience of the past decade, despite many fan-friendly advances in technology that have livened things up elsewhere....
Gone are some of the more sophomoric events such as slingshot hockey and goalie races during intermissions. Instead, the between-periods focus will be on the game itself, with more — and better — replays on the over-the-ice screen. Also out are many of the corporate promotions that often interrupted the excitement as it was building.
“Anything that’s a little gimmicky, we’re getting away from that,” said Hosford. “They’re sophisticated fans. They’re here to watch the game, enjoy the game.”
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