from Marty Klinkenberg of the Globe and Mail,
It will be highly coveted, and the card company promises it will be a challenge to find. There hasn’t been a player of such magnitude to enter the game in at least 10 years.
“We have been planning on this since Connor was 14,” says Chris Carlin, senior marketing manager for California-based Upper Deck, the NHL’s lone licensed trading-card partner. “This type of player comes around very seldom.”
There is speculation Mr. McDavid’s rookie card will be worth $250 to $300 straight out of the pack. Mr. Carlin says the buzz is beyond anything the company experienced with Sidney Crosby.
“Connor is not just attracting interest from hockey, he is attracting sports fans, investors, gamblers and speculators,” Mr. Carlin says. “We have card dealers telling us that people are calling and saying they want to buy a case this year instead of a box. Everyone wants a piece of Connor.”
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