from Michael Grange of Sportsnet,
So would having McDavid starring in revenue rich Canada help the league more? Or would having him do the LeBron thing and prop up a weak US market be the best medicine for the league?
Even among bottom five teams there are widely diverging scenarios. It’s hard to begrudge the Sabres getting him, but the real debate for the NHL if they were to get in the lottery fixing game would boil down to two choices, according to sports marketing experts.
Would the league be better off with McDavid going to a non-traditional hockey market and doing for Arizona or Carolina what Crosby did for Pittsburgh, where the once struggling Penguins have a new arena, an eight-year sellout streak and are local TV ratings colossus?
Or would the NHL be better off with McDavid in Toronto, giving the league something they’ve arguably never had: a sure-fire superstar in the league’s biggest, richest market?
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