Kukla's Korner Hockey
by Paul on 09/29/05 at 10:32 AM ET
The NHL and Martha Burk, hurtling on separate paths toward sports irrelevance, on Wednesday unveiled a revolutionary plan in which they agree to share newspaper headlines. Sources hinted that a revenue-sharing plan could become part of the arrangement eventually, if either side has revenue to share. The heart of the deal is an NHL advertisement, scheduled to debut Saturday, that shows a woman in lingerie dressing a bare-chested hockey player. The woman appears in roughly four seconds of the 30-second spot. But that was enough to draw the ire of Burk, who made herself famous by trying to take the no-girls-allowed sign off Augusta National's treehouse and now plans to write a letter of protest to the NHL and NBC. ``I mean, is this great or what?'' NHL Commissioner Gary Bettman said. ``A week ago we're being grouped with arena football, Major League Soccer and the WNBA. Now we're mentioned alongside The Masters. The Masters! We couldn't buy publicity like that.
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