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Thank You Sidney

from Josh Yohe of the Pittsburgh Tribune-Review,

The NHL is seven months removed from a lockout that could have crippled its popularity.

No such result occurred, and now league officials believe their product can achieve unprecedented appeal.

The Penguins' Sidney Crosby is among the biggest reasons.

NHL executive vice president of marketing Brian Jennings was in Pittsburgh last week for the league's annual NHL Exchange, a merger of merchandise ideas and retailers. Jennings, though, wasn't spending time thinking about T-shirt designs or promotional giveaways.

He had the game's brightest star in mind.

“Sidney Crosby is a big part of what has made us so successful in recent years,” he said.

continued

Filed in: NHL Teams, Pittsburgh Penguins, NHL Talk, | KK Hockey | Permalink
  Tags: sidney+crosby

Comments

Avatar

Hes also credited with curing polio and inventing the question mark. Is there anything Cindy cant do? besides be Pav, I mean.

Posted by SlimChance on 08/04/13 at 10:48 AM ET

awould's avatar

Not surprising the NHL marketing department credits whatever success they’ve had to Crosby since he’s been their entire strategy for a number of years. What else could they possibly attribute it too? Doesn’t mean they wouldn’t have had the same success promoting rivalries or skill, or focusing on other players, or any other of a dozen ideas.

Posted by awould on 08/04/13 at 11:57 AM ET

HockeytownOverhaul's avatar

Is there anything Cindy cant do? besides be Pav, I mean.

Posted by SlimChance on 08/04/13 at 10:48 AM ET

Yeah, even he can’t make the league care about concussions.

Posted by HockeytownOverhaul on 08/04/13 at 12:09 PM ET

mrfluffy's avatar

The Emperor is trolling his own website?  gulp

Posted by mrfluffy from Long Beach on 08/04/13 at 12:43 PM ET

Paul's avatar

The Emperor is trolling his own website?  gulp

Posted by mrfluffy from Long Beach on 08/04/13 at 12:43 PM ET

Nada.

Posted by Paul from Motown Area on 08/04/13 at 12:46 PM ET

Avatar

Just think what the league could do if its “superstar” didn’t have the personality of a limp noodle off the ice and didn’t act like a b!tch on the ice.

Posted by timbits on 08/04/13 at 03:10 PM ET

gowings's avatar

“Hes also credited with curing polio and inventing the question mark. Is there anything Cindy cant do? besides be Pav, I mean.”

Took the words out of my mouth….

Posted by gowings from MTL on 08/04/13 at 03:28 PM ET

Evilpens's avatar

Sidney eny in Full Force effect

Posted by Evilpens on 08/04/13 at 05:05 PM ET

awould's avatar

Mispeling words and Random Capital letters in full efect.

Posted by awould on 08/04/13 at 05:13 PM ET

Avatar

Is there anything Cindy cant do? besides be Pav, I mean.

Posted by SlimChance on 08/04/13 at 10:48 AM ET

Not slow enough to be Datsyuk.

Posted by larry on 08/04/13 at 05:47 PM ET

cigar_nurse's avatar

Cindy fits perfectly in the inept, unprofessional, and embarrassing   role model that is the NHL. Whiner, check , Diver, check Never gives credit to the other team for being better on a losing nite, check. What a perfect player to build the league around . (sarcasm).

Posted by cigar_nurse from Greenville South Cakalakee on 08/04/13 at 05:54 PM ET

mrfluffy's avatar

Posted by larry on 08/04/13 at 05:47 PM ET

I haven’t seen Sid harness the wind.

 

Posted by mrfluffy from Long Beach on 08/04/13 at 09:10 PM ET

redxblack's avatar

He can heal the sick with a touch of his glove. He can turn old hockey pucks into pizza for the starving fans. He can make the heartless gnome commissioner smile like a human. He truly is a wonder.

Posted by redxblack from Akron Ohio on 08/05/13 at 08:49 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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