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Super Hero Jersey Needs Alterations

from Sports Business Journal (paid sub.),
The NHL is pushing back the launch of sleeker new jerseys for at least a year, following complaints from the NHLPA that players did not have enough input in the new designs. The league and Reebok were set to roll out new form-fitting jerseys next season that would radically change the look of players and the sport, showing off players’ physiques more and offering some new performance elements. But the NHLPA complained that the union and players were not involved enough in the development process and that offseason testing is needed. “This is a fundamental change for us,” said Ken Kim, the NHLPA’s senior director of business. “We want to make sure it’s right, and that everyone feels like they were a part of the change.” The new jerseys were developed over the last several years by Reebok subsidiary The Hockey Co., and have sometimes been called “Super Hero” jerseys because of the way they will hug players’ bodies. Some league and team officials whisper that Saskin and the NHLPA are looking to put up obstacles for the league, to prove to players that the union leadership is not under the league’s control. “We are committed to offering new jerseys for ’07-’08,” he said, “But our jerseys are very popular. We want to try to stay ahead of the curve, but our consumers and fans aren’t telling us anything is broken.”

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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