Kukla's Korner Hockey
by Paul on 02/18/10 at 10:09 PM ET
from Michael Farber of Sports Illustrated, Before The Road to Sochi 2014 lurches to a conclusion, the NHL needs to tidy up some issues. In no particular order:
• Licensing. During Salt Lake City 2002, the NHL had the right to have its shield appear with the Olympic rings. That didn’t happen in Turin or Vancouver. To extract more from its Olympic participation, the NHL would like more co-branding.
• Scheduling. Like the Players Association, the NHL is concerned about the abruptness of the switch from league games to Olympic games. (Edmonton played Anaheim on Sunday night. This tournament began Tuesday.) A buffer would be nice, in any case, although travel from North America to Sochi would make it imperative.
• Coverage. The league has its NHL Network, but in the Vancouver pecking order, it runs neck-and-neck with The Score. (The Score, for those not privileged to live in Canada, is a tertiary all-sports network that is a non-rights holder here.) The NHL Network does not envision showing games, naturally, but at least it would like greater access to players.
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