Kukla's Korner Hockey
by Paul on 10/06/06 at 06:36 AM ET
It's not very likely that "National Hockey League" and "progressive thinking" are paired up in many word association tests. But the league has made a lot of progress in the past year in improving the quality of its TV product. The first sign that things have changed at NHL headquarters is a new TV ad campaign that features the game's stars. While the ads are hit-and-miss, the point is that the NHL is promoting its most valuable assets — its best players. It's a major improvement over the faceless gladiators that heralded hockey's return last season.read on
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org