Kukla's Korner Hockey
by Paul on 01/04/07 at 06:24 PM ET
from Eric McErlain at NBC Sports,
The bottom line: Love it or hate it—or just not care—the NHL All-Star Game isn’t going away. With that in mind, here are a couple of suggestions to spice things up:
1. Start the season off with a bang: Before the start of this season, the NHL promoted its return with a series of ads designed to remind fans that the league was actually still in existence. Though they were mildly amusing, might it not be better to promote the league’s return with an actual event rather than just a marketing campaign?
That’s right, it’s time to borrow an idea from the past and move the NHL All-Star Game to the start of the season and promote the game by kicking everything off with a showcase for the league’s top talent.
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