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Stanley Cup Playoffs Scoring Big in Social Media

With the Vancouver Canucks and Boston Bruins set to face-off in the Stanley Cup Final on Wednesday, CBC’S HOCKEY NIGHT IN CANADA is interacting with and tracking fan response like never before—with some surprising results.

Through a unique partnership with Internet Explorer 9, Microsoft and CBCSports.ca has been using Hockey Night Pulse at hockeynightpulse.cbc.ca to track fan reaction on Twitter throughout every playoff series, while a partnership with GetGlue.com allows fans to “check in” to CBC’s HOCKEY NIGHT IN CANADA while they watch and chat with other fans.

Inspired by modern browser standards like those built into Internet Explorer 9, Microsoft’s Hockey Night Pulse allows users to track Twitter reaction to every goal, save and penalty in real time using HTML5. Looking back at the data collected gives a unique perspective on the playoffs.

To date, Hockey Night Pulse has crunched more than 1.2 million tweets on the playoffs. Some results:

The fans more likely to complain than cheer? Buffalo Sabres. The quietest fans? Nashville Predators. Loudest fans (in both official languages)? Montreal Canadiens.

Hockey Night Pulse also revealed the most complained about goal (1,500 tweets) was one that had the Windy City upset, when Vancouver’s Alex Burrows buried the Blackhawks in the first round.  There are also a lot of amateur officials on Twitter. The most reviled penalty call of the playoffs so far? A late slashing penalty to the Lightning’s Nate Thompson that gave the Penguins a 6-on-4 advantage after Marc-Andre Fleury was pulled in Game 7. The Lightning killed the penalty to win the series.

The Top 10 fascinating Hockey Night Pulse findings:

1. In Game 5 of the Sharks/Canucks series, 84 per cent of the Tweets came from Sharks fans – but 100 per cent of the win went to Vancouver.
2. The Canucks/Blackhawks showdown had by far the most Tweets of any Playoff series this year, with a total of 383,923.
3. When the Canucks scored their third goal in less than two minutes in Game 4, 1,272 Sharks fans yelled about it online.
4. The least numerically accurate Tweet (from @graeme_0): “Luongo with 50 MILLION SAVES #luuuuuu #canucks.”
5. In Game 3 of the Sharks/Canucks series – the only game the Canucks lost – the two teams’ ratio of Tweets was closest.
6. The final game of the Sharks/Canucks series was by far the most Tweeted-about of the series for both teams.
7. Before the Conference Finals, in eight of the 12 completed series, the team with more Tweets lost.
8. The Eastern Conference was a little quieter than the Western Conference, with 46,568 fewer Tweets.
9. Kevin Bieksa broke the hearts of more than 3,000 San Jose fans on Twitter when he scored the Game 5 winner in double OT.
10. Of the Final teams, the Bruins fans have been the quietest on social media – so far.

CBC’S HOCKEY NIGHT IN CANADA has also launched a new interactive experience for viewers in partnership with GetGlue.com, the leading social network for entertainment, where users can check-in and share what they are watching, listening to and reading with friends.

The feature debuted during Game Seven of the Montreal/Boston series on Wednesday, April 27. The program allows users to collect online custom HOCKEY NIGHT IN CANADA stickers every time they check-in during the show’s television broadcast on CBC. Users can unlock exclusive Ron MacLean and Don Cherry stickers for the Stanley Cup Final.

So far, more than 62,000 Canadians have “checked in” with Hockey Night in Canada via GetGlue.com, with a social media reach (on Twitter and Facebook) of more than 14 million.

Filed in: NHL Teams, Boston Bruins, Vancouver Canucks, NHL Talk, NHL Playoff Talk, NHL Media, | KK Hockey | Permalink
  Tags: cbc, media, microsoft, playoffs, scf, twitter


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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com