from Kirstie Chiappelli at the Sporting News,

The Devils are the latest NHL franchise to partner with a major sportsbook.

Las Vegas-based sportsbook William Hill US has signed a sponsorship deal with the New Jersey club after partnering with the Golden Knights last month, ESPN reported.

As part of the agreement, Prudential Center will open a lounge area with TVs and odds boards that has all the appeal of a sportsbook without windows and kiosk. Instead, William Hill US CEO Joe Asher revealed company ambassadors will assist bettors in downloading their betting app.

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