from Etan Viessing of The Hollywood Reporter,

3ICE, to begin play in June 2021, is the latest TV sport to take on a faster, cut-down format to stay relevant in the digital age.
CBS Sports has picked up the U.S. TV rights to 3ICE, a three-on-three professional ice hockey league in North America set to launch in June 2021.

The new league, created by E.J. Johnston, son of former pro hockey goalie and coach Ed Johnston and NHL veteran Craig Patrick, will also air on Canada's TSN sports channel and its Quebec counterpart RDS. And the 3ICE championship game will air on the CBS TV network.

3ICE is the latest TV sport after football, cricket and Formula One to adopt a faster, cut-down format to remain relevant amid changing demographics in the digital age. Fewer players playing hockey tends to produce more open ice and goal scoring.

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