Kukla's Korner Hockey
by Paul on 11/16/06 at 07:49 PM ET
Exposure is hockey's most dire need. Great stories involving the NHL are less available than insight on the Iditarod or Galapagos tortoise races. The NHL needs to get its stories, its action, its people into the mind of its target audience. And that audience is you, or folks like you, who eschew slick, vanilla TV for video on the web. More people are getting news and information from the web every day, and more than once in recent weeks have I heard how smart folks are getting their message across via computers. No longer will fans have to wait for video to appear on TV. It'll be right there are their fingertips. I'm impressed. For a sports organization that too often goes into lockdown mode, this is a great move for the NHL. Let's see just how open it will be in distributing clips from all 30 teams and whether its video images will be honey or have enough vinegar to give a true taste of the game.read on
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