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Six Hours Of Hockey On NBC For Hockey Day In America

added 10:30am, The NBC release has been added below…

NEW YORK (JANUARY 19, 2011) ─ The National Hockey League® (NHL) today announced that McDonald’s USA has renewed as League partner in the United States.  As part of this agreement, McDonald’s has secured the position of title sponsor for Hockey Day In America – a six-hour celebration of the sport of hockey on NBC, and will serve as sponsor of the 2011 NHL All-Star Game in Raleigh, NC amongst other unique brand extensions

McDonald’s Re-Ups with the NHL

      As the relationship between the NHL® and the world’s leading food service provider is extended, McDonald’s USA will continue to create meaningful integrations at the League’s major events through the conclusion of the 2010-11 NHL season.  As part of the agreement, McDonald’s USA will support NHL media (NHL Network™ and NHL.com) and League rights-holders (NBC and VERSUS).  A charitable component will also be included. The NHL’s monetary and in-kind contributions in support of Ronald McDonald House Charities® (RMHC®), McDonald’s “Charity of Choice,” and the Ronald McDonald House® Program will help improve the health and well being of children and their families.

“The quick service restaurant category is an important one to reach a broad audience, and as McDonald’s major sports League partner, the possibilities of what we are able to achieve together are limitless,” said Keith Wachtel, NHL Senior Vice President of Integrated Sales.  “It’s a marriage between two great brands that will provide unique activations as well as community support.”

“The National Hockey League is a strong and relevant partner and offers our brand unique ways to connect with our customers,” said John Lewicki, Director of Sports Marketing, McDonald’s Corporation.  “At McDonald’s, we strive to bring our customers some of the best sports properties around, and through this continued relationship, we’re excited to bring fun, new extensions to hockey fans.”

As part of its activation at the 2011 NHL® All-Star Game in Raleigh, McDonald’s will sponsor the “Kid Zone” at NHL Fan Fair™ and bring back its popular “In the Lineup” program where 12 lucky youth hockey players get the opportunity to meet and stand along side the NHL All-Stars on the ice before the game begins.  McDonald’s also will be the presenting sponsor of the Accuracy Shooting contest at this year’s Honda NHL SuperSkills® Competition.

Hockey Day In America Presented By McDonald’s

      The NHL and NBC Sports will celebrate America’s passion for hockey with the inaugural Hockey Day in America presented by McDonald’s on Sunday, February 20.

      With six hours of coverage (Noon-6 p.m. ET) – which will include four NHL games – hosted from Millennium Park’s outdoor ice rink in Chicago, NBC Sports will tell the stories that demonstrate this country’s affinity for hockey – from hockey parents who chauffeur pee wees to practice before sunrise to the U.S. Pond Hockey Championships in Minnesota, played by amateurs amidst arctic temperatures, to ‘celebrity’ hockey played by actors and producers in Los Angeles to inner-city hockey in Washington, D.C. that has made a difference in the lives of countless children and young adults.

      NBC Sports will broadcast four NHL games featuring eight teams from some of the most avid U.S. hockey markets. The first three games will be broadcast regionally with staggered starts. All viewers will begin the day with the same game before some viewers are taken to their regional game. The staggered starts allow for live look-ins of the other regionalized games during intermissions. The fourth game, Pittsburgh at Chicago, will be broadcast nationally. All games will be streamed live on NBCSports.com.

“Hockey Day in America” is part of “Hockey Weekend Across America.” Launched by USA Hockey in 2008, “Hockey Weekend Across America” is a nationwide initiative to celebrate the game and those involved at all levels and to expose hockey to new audiences.

Previously this NHL season, McDonald’s activated around the 2010 NHL Compuware Premiere games in Helsinki, Prague and Stockholm, and the 2011 Bridgestone NHL Winter Classic®.


NEW YORK – January 19, 2011 – The NHL and NBC Sports will celebrate America’s passion for hockey with the inaugural “Hockey Day in America” presented by McDonald’s on Sunday, February 20.

With six hours of coverage (Noon-6 p.m. ET) – which will include four NHL games – hosted from McCormick Tribune Ice Rink in Chicago’s Millennium Park, NBC Sports will tell the stories that demonstrate this country’s affinity for hockey – from hockey parents who chauffeur pee wees to practice before sunrise to the U.S. Pond Hockey Championships in Minnesota, played by amateurs amidst arctic temperatures, to ‘celebrity’ hockey played by actors and producers in Los Angeles to inner-city hockey in Washington, D.C. that has made a difference in the lives of countless children and young adults.

“There are hundreds of thousands of people around the United States who have laced up skates, have chased a puck around a rink and have enjoyed some of the same feelings of freedom and exhilaration that our players do,” said NHL Commissioner Gary Bettman. “‘Hockey Day In America’ honors that common bond, and NBC Sports will bring the celebration to life.”

“Hockey Day in America” is part of “Hockey Weekend Across America.” Launched by USA Hockey in 2008, “Hockey Weekend Across America” is a nationwide initiative to celebrate the game and those involved at all levels and to expose hockey to new audiences.
“By broadcasting events such as the Winter Classic and Stanley Cup, we have had a front-row seat to the extraordinary passion our country has for hockey,” said NBC Sports President Ken Schanzer. “‘Hockey Day in America’ provides us an opportunity to explore and celebrate the depth of the relationship between Americans and this special sport.”

NBC Sports will broadcast four NHL games featuring eight teams from some of the most avid U.S. hockey markets. The first three games will be broadcast regionally with staggered starts. All viewers will begin the day with the same game before some viewers are taken to their regional game. The staggered starts allow for live look-ins of the other regionalized games during intermissions. The fourth game, Pittsburgh at Chicago, will be broadcast nationally. All games will be streamed live on NBCSports.com.

NBC Sports’ “NHL Game of the Week” broadcast team of Mike “Doc” Emrick, (play-by-play), Eddie Olczyk (game analyst), Pierre McGuire (inside-the-glass analyst) and Mike Milbury (studio analyst) will call Pittsburgh at Chicago.
The three regional games are Detroit at Minnesota, Philadelphia at New York Rangers, and Washington at Buffalo. Exact start times and commentators for the regional games will be announced at a later date.

“Hockey Day in America” schedule (all times ET):

Noon “Hockey Day in America” coverage begins
12:35 p.m. First regional game begins
12:40 p.m. Second regional game begins
12:45 p.m. Third regional game begins
3:30 p.m. Pittsburgh at Chicago (national)

 

Filed in: NHL Teams, NHL Talk, | KK Hockey | Permalink
  Tags: mcdonald's, nbc

Comments

Lindas1st's avatar

Wow, a doubleheader on NBC. The End Times are near.

Posted by Lindas1st from New England on 01/19/11 at 01:39 PM ET

Hank1974's avatar

Awesome!!!
I love Hockey Day in Canada, and now I get another Hockey day, but in America!

This is great news!

Posted by Hank1974 on 01/19/11 at 02:53 PM ET

Avatar

This is great news!
Posted by Hank1974 on 01/19/11 at 11:53 AM ET

Amen!

Though hopefully this doesn’t give NBC too much leverage in their new TV contract talks. I’ll bet it does, with NBC owning the intellectual property of ‘Hockey Day’ or something.

Posted by NathanBC on 01/19/11 at 03:04 PM ET

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Wait a second, the Heritage Classssic is on the 20th too.

Typical NBC/NHL.

Posted by NathanBC on 01/19/11 at 03:06 PM ET

Hank1974's avatar

Don’t quote me but I think the Heritage Classic starts at 6pm EST (4pm MST).
So it shouldn’t interfere.
What a great day for hockey!

Posted by Hank1974 on 01/19/11 at 03:08 PM ET

Avatar

Posted by Hank1974 on 01/19/11 at 12:08 PM ET

Ah, you’re right. Fun day.

Posted by NathanBC on 01/19/11 at 04:07 PM ET

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Heritage Classic is at 6 on Versus in the US. So between NBC and Versus that is is 9 straight hours of live hockey on TV that day.

Posted by jkrdevil on 01/19/11 at 06:04 PM ET

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This is great for hockey. The pond hockey segment will be cool. BTW, if you like hockey and have not seen it, go rent the movie “Pond Hockey”.

Posted by PaulGozz on 01/19/11 at 06:04 PM ET

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I hope this is just the beginning of things to come with the new NBC/Comcast merger.

Posted by timbits on 01/20/11 at 01:13 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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