Kukla's Korner Hockey
by Paul on 10/14/07 at 09:50 AM ET
from Kevin Paul Dupont of the Boston Globe,
Faithful reader Jim Burrows believes the NHL is missing out on a huge marketing/branding opportunity.
Burrows wonders why the league doesn’t mandate the use of team logos on player helmets, making them as much a part of the uniform - and, more important, team identity - as they are in football.
“Can you imagine where the NFL would be if they had taken the same approach?” said Burrows. “Imagine the Colts playing away [games] with a blue helmet! The helmet is central to the brand in football.”
more plus Kevin’s weekly tour around the NHL and a good feature on Blues goaltender Hannu Toivonen.
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