Since speaking with the Shnarped Hockey guys last October – right before they very successfully pitched to the Dragons’ Den - their fan engagement platform has really taken off. Shnarped connects fans to their favorite hockey teams and players, and has 100 NHL players plus 1000 NHL prospects using the platform. And now this hockey season, more fans have received messages from NHL players on Shnarped than on Twitter – pretty impressive.
As founders of a charity called Hockey Players for Kids, Dustin Sproat and Kyle Hagel (who currently plays for the AHL’s Portland Pirates) recognized a problem with how fans were trying to communicate with players. They saw lots of positive messages being directed towards players on Facebook, and lots of negative messages directed at players on Twitter. Obviously players appreciate the positive notes, but Facebook isn’t designed for interaction with strangers and so most of these messages would go unanswered.
Shnarped solves this problem by providing a positive, youth-friendly community for fan interaction. A top-notch news and stats database provides up to the minute information about any and all players (making it great for the fantasy hockey guru), and the players that are ‘verified’ on the platform can very easily respond to their loyal fans via their core interactive feature, the pound.
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