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Sens Business Strategy May Fail

from Ottawa Business Journal,
With the Ottawa Senators back in business, a multi-pronged marketing approach to win back disgruntled fans has been activated. Lower ticket prices, gameday events and various community outreach programs are in place to steer the team in the right direction. However, a local business professor has concerns about whether the strategy will be successful. "Just to assume the stadium will fill up again – maybe it will – but I would be concerned if I was running a multi-million business," says Carleton University business professor Bill Lawson.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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