from Emily Kaplan of ESPN,

Amazon secured naming rights for Seattle's downtown arena which will house the new NHL team as well as the WNBA's Storm; however, the company's name will not appear anywhere on the building.

Instead, the arena will be called Climate Pledge Arena and will feature several green initiatives.

"I think this is going to be a transformative moment in our industry," Tim Leiweke, CEO of the Oak View Group, told ESPN. "We spent a lot of time trying to figure it out, and get through the complications to pull it off. It wasn't easy. But to the credit of Jeff Bezos and Amazon, they said 'We'll act like a naming rights partner, but let's do this the right way. I don't need any more branding. What I need is to go save the planet.' It was brilliant."

Climate Pledge Arena is trying to become the first arena in the world to earn net Zero Carbon certification by the International Living Future Institute.

Among the unique features:

• Ice for hockey games will be made from re-captured rainwater. Lewieke says there will be a "massive tank hidden underground next to the building" which can collect rainwater from the roof, but the team is also figuring out a way for people in the community to bring in rainwater from their own backyards.

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added 2:31pm, video below...