Kukla's Korner Hockey
by Paul on 06/08/12 at 07:25 PM ET
from Kevin McGran of the Toronto Star,
For one thing, ratings for the playoffs as a whole are up. More than 70 million “unique” viewers tuned in across North America over the first three rounds, an increase over last year, although (John) Collins couldn’t give an exact percentage. Almost twice as many Americans were watching compared to Canadians (the number was 44 million compared to 23 million through two rounds).
Collins said the league is thrilled with the Kings’ popularity in a tough market, the second largest — behind New York — in the United States. The area around the Staples Centre has been packed on game days with party revellers.
“We’ve been able to pick up a big, important media market in every playoffs (the last few years) and light that place up as a hockey market,” said Collins. “I feel like that’s happening in Los Angeles. It’s not just hockey fans who are into the Kings story, it’s the entire market.”
While NBC’s ratings for the Cup final are down compared to last year, the network rules the L.A. market on nights when it shows Kings games. NBC Sports Network — a cable network — was the top-rated network overall in Los Angeles for the 8-11 p.m. time period during Game 4.
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