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SCF Ratings Are Down But Positives Remain

from Kevin McGran of the Toronto Star,

For one thing, ratings for the playoffs as a whole are up. More than 70 million “unique” viewers tuned in across North America over the first three rounds, an increase over last year, although (John) Collins couldn’t give an exact percentage. Almost twice as many Americans were watching compared to Canadians (the number was 44 million compared to 23 million through two rounds).

Collins said the league is thrilled with the Kings’ popularity in a tough market, the second largest — behind New York — in the United States. The area around the Staples Centre has been packed on game days with party revellers.

“We’ve been able to pick up a big, important media market in every playoffs (the last few years) and light that place up as a hockey market,” said Collins. “I feel like that’s happening in Los Angeles. It’s not just hockey fans who are into the Kings story, it’s the entire market.”

While NBC’s ratings for the Cup final are down compared to last year, the network rules the L.A. market on nights when it shows Kings games. NBC Sports Network — a cable network — was the top-rated network overall in Los Angeles for the 8-11 p.m. time period during Game 4.

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Filed in: NHL Teams, Los Angeles Kings, New Jersey Devils, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc, nbcsn

Comments

Hank1974's avatar

So the game proves to be popular at a regional level?
Wow! What incredible insight! What will they reveal next? Tuesday follows Monday?

We all know the NHL does well on a regional level, it’s the national level that the NHL needs to make greater grounds.

As it is, the game is simply not good enough to convince people from out-of-market regions to tune in.

What on earth would compel someone from Minnesota to watch a Coyotes-Blues game? A love of 1-0 games? 78 blocked-shots? 11 even-strength chances?

Nobody outside of LA and NJ cares about these Finals.

Posted by Hank1974 on 06/08/12 at 11:53 PM ET

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It will never happen until Bettman retires and a real hockey person takes the reins. The on ice product will never be good with the clowns who currently run things. It was so much better after the lockout, but of course it drifted away

Posted by patrick oneill from yonkers ny on 06/09/12 at 02:05 PM ET

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When John Zeigler (remember him?) ran the league you needed a ham radio to find a game.  I’ve been following hockey since the late ‘60s.  It’s never been more visible.  Stop bashing Bettman, he’s doing a great job. 

The player’s have evolved to the point that they are nothing like those of 20 years ago.  They shoot harder skate faster are in better shape than ever before.  The rink may be too small to hold them but the game is better not worse. 

You sound like the guy that says cars were better years ago.

Posted by 13 user names on 06/09/12 at 04:25 PM ET

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Maybe im not as old as you but im damn close. Been following hockey since the mid 70,s and I needed a radio(no joke) till spring 1992 to have cable and a chance to see most hockey games. Even the Rangers were not often on regular TV. While I love every playoff game being televised and more Hockey on TV im hard pressed to say Bettman is the sole reason given the fact that I can watch just about any sporting event on earth with little effort. Is this his amazing achievment by following along with advancements of technology that has benefited every major sport in north america. And wasnt it just a few years ago that less than half the households in the U.S. even had the Versus network. And as for skill. Yea I agree the players shoot harded and are overall more skilled than the past. But its becoming increasingly more difficult to see that skill with interference and obstruction. And shooting pucks is becoming meaningless when the net is tended by oversized goalies. I believe this final has had one lead change, thats it, one in four games. I’m not advocating a return to the free wheeling 80’s when every thing seemed to find the back of the net. I just want to see the game return to what it was about three to four years ago,it was by far a better product. If you asked me then if Bettman was doing a good job I might have agreed but the game is clearly slipping and
I fear the league may be incapable to correct the problem. After all it was Bettman and company that brought us seven long years of the dead puck era, so their track record isnt that good. As for old cars, I wouldnt want one. But I would want my new car to at least have some horsepower.

Posted by Patrick Oniell from Yonkers NY on 06/09/12 at 06:23 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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